While the visual-based platform lends itself to being brief, the company's mix of POV videos and stunning images of its products in use underscores its value with one simple scroll.
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Messaging software company Slack engages its audience through a casual tone of voice, simple productivity tips, and interactive posts that are a joy to read.Īction camera company GoPro is also well known for its content on Instagram. Some brands have perfected the art of relatability, especially on social media. Whether it's an expert source prepared to comment on breaking news or an upcoming event that the reporter will likely want to attend, don't bury the lede! Get to the point and make your one thing the star of the show.ĭuring the Smart Brevity webinar, one of the participants remarked, "…we are not computers or algorithms, nor are we communicating to computers or algorithms." While that concept is blatantly obvious, company messages don't always follow that advice. So, ensuring the reason the reporter should open your email is front and center is crucial. According to the State of Journalism 2021 survey, 91% of journalists prefer pitches under 200 words, with 25% preferring under 100. In email pitches, reporters often only read subject lines or the first line of a pitch - if they open it in the first place. In the case of media relations, for example, that one thing can be amplified in a big way. What is the one thing you want your audience to remember? One thing! It can be tempting to rely on buzzwords or flowery language to capture attention, but those won't make the sale. It's often said that when communicating with your intended audience, do so as if they were only to remember one idea. Here are a few of our takeaways for applying these techniques to a modern marketing strategy: While this concept isn't new, it's worth revisiting to see how your current communication methods stack up. Our team recently attended a webinar presented by Axios on Smart Brevity, the idea of sharing information in as few words as possible to capture attention quickly and communicate effectively. Whether it's responding to a crisis, launching a product, or simply sending out a company-wide memo, the pressure to communicate something grand can often make us lose sight of the goal of our message. However, as industries evolve, audience preferences shift and client goals realign, meaning communication methods must follow suit. Since its founding in 2000, Airfoil has built a strong reputation and earned recognition on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.Effective communication and engaging storytelling are second nature to marketing and PR professionals.
Airfoil provides clients with content development, design, digital marketing, media relations, public relations, research, advertising and social media services that drive measurable growth for brands across several industry segments. Woman-owned and WBENC/SBA-certified, Airfoil is comprised of two firms: Airfoil Communications, which builds brand awareness and engagement through third-party advocacy and creative services, and Airfoil Digital, which specializes in user engagement and experience, demand generation and digital marketing programs.Īirfoil’s team of professionals and its Worldcom partners around the globe apply a multidisciplinary lens to client communication challenges. Commemorating 20 years as an independent PR and marketing agency, Airfoil Group is a marketing engine for businesses, brands and products.
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